Edward Cunningham intrepid explorer and pioneer of aviation was trekking in the hills behind Machu Pichu, Peru in 1924.
Whilst rounding a perilous mountain path his eye was caught by a glisten in the distance. There bathing in a glacial waterfall were six native virginal beauties, giggling, splashing having an all round splendid time. Ed was mesmerised and knelt to concentrate, as the exotic creatures were fixing to leave they donned their apparel, these luxurious coverings fell temptingly over their nimble bodies and our Ed Cunningham brought these threads to the west and now we know them as Obvious Outerwear.
Exclusive, Limited, Obvious